Denver B-cycle reaches 100,000 rides for 2011!
By Ben Turner Jul 25, 2011 | 3:29PM
Denver B-cycle Reaches Milestone for 2011 Season
Honors Bill Saslow who took the 100,000th ride;
more than 200,000 rides since April 22, 2010 launch
DENVER – MONDAY, July 25, 2011 – Today Denver B-cycle reached its seasonal milestone of 100,000 B-cycle trips this year. It took Denver B-cycle less than five months to reach 100,000 rides this season, whereas it took approximately seven months to reach 100,000 rides during its inaugural season. With Kaiser Permanente as presenting sponsor, Denver B-cycle continues to offer Denver residents and visitors a viable transportation option that increases their daily activity, saves them money and reduces unhealthy air toxics and carbon emissions.
“We have seen a substantial increase in daily usage of B-cycles,” said Parry Burnap, Executive Director of Denver Bike Sharing. “With close to 1,000 rides per day this month and more than 200,000 rides total from both seasons combined, we’re excited to see the environmental, economic, and public health benefits bike sharing has on the community. We cannot succeed without the support of City leadership, funders, sponsors, volunteers and more important, our B-cycle members. We’re exuberant to reach this milestone so quickly, even with the monsoon rains we’ve been having.”
Similar to last year when Denver B-cycle honored the person who took the 100,000th ride of the inaugural season, today Denver B-cycle honored Bill Saslow who took the 100,000th ride of the second season. Saslow was given a free helmet and the 2011 Denver B-cycle t-shirt made from sustainable fabric and printed locally with artwork donated by local designer Andrew Hoffman. Additionally, Denver B-cycle will feature Bill’s face on the basket plates of a B-cycle for a year, similar to last year’s 100,000th ride. While baskets are normally reserved for sponsor logos, this recognition is a lighthearted way to acknowledge Denver B-cycle’s supportive annual member base.
“Denver B-cycle is very convenient and good exercise,” said Denver B-cycle annual member Bill Saslow of Saslow Management & Development. “I use B-cycle to go from my office or home to the Denver Athletic Club where I swim almost every day. I also use it for short trips downtown or just outside of downtown.”
2011 STATISTICS TO DATE
· Short-term Access Passes (24-hour kiosk, 24-hour online, 7-day, 30-day) Purchased: More than 21,900 short-term access passes purchased this year
· Annual Memberships Purchased: More than 2,165 annual memberships purchased this year
· B-cycle Rides: 100,000 rides
· Miles Ridden: 205,000*
ABOUT DENVER BIKE SHARING
Denver B-cycle, presented by Kaiser Permanente in association with a variety of community sponsors, is owned and operated by Denver Bike Sharing, a Colorado charitable, 501(c)(3) non-profit organization. Denver Bike Sharing exists to promote health, quality of life and preservation of the environment in Denver. expandThrough operating a citywide bike sharing system, Denver Bike Sharing offers residents and visitors an alternative form of public transportation, which is both environmentally friendly and affordable. It complements and integrates into the city’s overall transportation system and helps to implement the Greenprint Denver’s Climate Action Plan. www.denver.bcycle.com
B-cycle is a partnership between Trek Bicycle Corporation, Humana Inc., and Crispin Porter + Bogusky. The founding partners share a belief that bicycles should be a vehicle for positive health and environmental change and an important part of a community’s transportation ecosystem.
ABOUT KAISER PERMANENTE COLORADO
Kaiser Permanente Colorado is the state’s largest nonprofit health plan, proudly working to improve the lives and health of Denver, Boulder, and southern Colorado area residents for 40 years. Kaiser Permanente Colorado provides comprehensive health care services to more than 535,000 members through 21 medical offices and a network of affiliated hospitals and physicians. The health plan was named “Highest in Member Satisfaction” among Commercial Health Plans by J.D. Power and Associates for the third straight year. Kaiser Permanente was also recognized by the National Committee for Quality Assurance (NCQA) as the top-ranked private health plan in Colorado , No. 9 in the nation and one of the top 5 Medicare plans in the U.S. for the second year in a row. In 2009, Kaiser Permanente proudly directed more than $82 million to community benefit programs to improve the health of all Coloradans. For more Kaiser Permanente news, visit kp.org/newscenter or follow us on twitter @kpcolorado or facebook.com/kpcolorado.