Denver B-cycle Finishes Successful First Season with 102,000+ B-cycle Rides

By Closing for Winter Season, Non-profit Denver Bike Sharing Unveils Results from Inaugural Year Dec 07, 2010 | 8:00AM

 

Denver B-cycle Finishes Successful First
Season with 102,000+ B-cycle Rides
Closing for Winter Season, Non-profit Denver Bike Sharing Unveils Results from Inaugural Year
 
DENVER – TUESDAY, December 7, 2010 – Denver B-cycle, the nation’s first large-scale citywide bicycle sharing system, closed out its inaugural year this week on Monday, December 6. With Kaiser Permanente as presenting sponsor, Denver B-cycle succeeded in offering Denver residents and visitors a viable transportation option that increased their daily activity, saved money and reduced unhealthy air toxics and carbon emissions. Launched on April 22, 2010, Denver B-cycle reached 102,981 rides by midnight on December 5, after less than seven months of operation. Denver B-cycle is going into winter hibernation in order to take time for a thorough  first season review, to make operational adjustments, complete systematic bike fleet maintenance, and to make system IT enhancements. Denver B-cycle also had concerns about winter operations including safety, accelerated bike wear and tear, and low usage/membership revenues.  During the coming winter, Denver B-cycle will examine more closely the feasibility of staying open for future winter seasons. The system will reopen in March 2011. 
 
“As the first large-scale citywide public bike sharing program in the country, we were breaking new ground and learning lessons from start to finish,” said Parry Burnap, executive director of Denver Bike Sharing, the Colorado non-profit that owns and operates Denver B-cycle. “We are thrilled with the fact that we achieved almost 103,000 trips and even more excited about the environmental, economic, public health and community building benefits. This program is a testimony to the fact that Denver is an innovative community that works well across sectors. We could not have done it without City leadership, our funders, sponsors, volunteers and last but not least, our riders!”
 
2010 RESULTS
·         Short-term Memberships (24-hour kiosk, 24-hour online, 7-day, 30-day) Purchased: 32,922
·         Annual Memberships Purchased: 1,784
·         B-cycle Rides: 102,981 rides
·         Miles Ridden: 211,111*
 
Health benefits included:
·         6,333,332 calories burned
·         1,810 lbs. lost
 
According to a survey of our members, 43.16% of Denver B-cycle trips replaced car trips, resulting in the following environmental and economic benefits:
·         312,121 lbs. of carbon emissions avoided
·         9,613 lbs. of toxic air pollutants avoided
·         15,868 gallons of gasoline not used
·         $41,256 est. saved on gasoline
·         $311,126 est. saved on car parking
 
*Average ride of 2.05 miles
 
HOLIDAY SPECIAL
Denver B-cycle will not rest during hibernation but will continue to offer programs that build its community of users starting with its Holiday Gift Special. For only $50, people can purchase a Denver B-cycle holiday gift certificate that entitles the gift recipient an annual membership. That’s $15 off the regular price. The clock on the annual membership will not start until the first time a new member checks out a bike. While annual members cannot check out B-cycles during the winter, they will be able to use their annual membership card for special deals and discounts at participating restaurants and businesses. For the holiday gift special, visit http://denver.bcycle.com/AnnualMembershipGift.aspx. For more information about restaurant and business discounts for Denver B-cycle annual members, visit http://denver.bcycle.com/About/BcardBusinessDeals.aspx.   
 
100,000TH RIDER HONORED
Denver B-cycle was able to reach the milestone of 100,000 rides. Frequent B-cycle user Frank Wilmont took the 100,000th ride. With this accomplishment, Denver B-cycle will feature his smiling face on the basket plates of a B-cycle for the 2011 season. While baskets are normally reserved for sponsor logos, this recognition for the 100,000th rider was a lighthearted way to acknowledge our supportive annual member base.
 
For more information, visit http://denver.bcycle.com.
 
# # #
 
About Denver Bike Sharing
Denver B-cycle, presented by Kaiser Permanente in association with a variety of community sponsors, is owned and operated by Denver Bike Sharing, a Colorado charitable, 501(c)(3) non-profit organization. Denver Bike Sharing exists to promote health, quality of life and preservation of the environment in Denver. By building and operating a comprehensive, citywide bike sharing system, Denver Bike Sharing is offering residents and visitors an alternative form of public transportation, which is both environmentally friendly and affordable. It complements and integrates into the city’s overall transportation system and helps to implement the Greenprint Denver’s Climate Action Plan. 
 
About B-cycle
B-cycle is a partnership between Trek Bicycle Corporation, Humana Inc., and Crispin Porter + Bogusky. The founding partners share a belief that bicycles should be a vehicle for positive health and environmental change and an important part of a community’s transportation ecosystem.
 
About Kaiser Permanente
Kaiser Permanente Colorado is the state’s largest nonprofit health plan, proudly working to improve the lives and health of Denver, Boulder, and Southern Colorado area residents for 40 years. Kaiser Permanente Colorado provides comprehensive health care services to more than 500,000 members through 20 medical offices and a network of affiliated hospitals and physicians. The health plan was recently named “Highest in Member Satisfaction” among Commercial Health Plans by J.D. Power and Associates for the third straight year. Kaiser Permanente was also named the top-ranked commercial health plan and Medicare plan in Colorado by US News & World Report/NCQA. In 2008, Kaiser Permanente proudly directed more than $81 million to community benefit programs to improve the health of all Coloradans. For more Kaiser Permanente news, visit kp.org/newscenter or follows us on twitter @kpcolorado or facebook.com/kpcolorado.
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